Provincial is a beautiful one-stop boutique for homewares, gifts, lifestyle clothing, and original art. From antique furniture and thoughtfully chosen décor to the perfect gift for the hard-to-buy-for, the store is filled with sensory delights and a strong focus on original New Zealand and locally made pieces.

Co-founded by sisters Dallas Barnes and Alana Clarke, this Taranaki-based Gift, Gallery & Lifestyle store in Fitzroy, New Plymouth reflects their shared love of creativity, authenticity, and meaningful design—offering a refreshing alternative to mass-produced goods.

Provincial also proudly features its own in-house home fragrance line and the Provincial Taranaki clothing range, created to celebrate a deep connection to the region. The distinctive logo, designed by Alana—an established Taranaki artist—draws on the mountain and coastline, capturing the spirit and pride of those who call Taranaki home.

With Provincial Goods, Alana and Dallas aim to make your day a bit brighter, embodying their belief that life’s joys are found in the little things.